Kitsch is a mass art or design trend that uses popular images or cultural signs. Often the term has a negative connotation, describing tasteless or fake art that focuses on the visual rather than the semantic component.

The term appeared in the sixties in Germany, kitsch was called low-grade goods that were traded at the Munich art bazaar. Subsequently, the meaning began to be applied to superficial items and pop culture goods that are popular and marketable among the mass public (having no knowledge of high art), such as salon painting, photography (especially of an erotic nature). Today, the concept of kitsch and the reaction to it has expanded. In their practice, modern artists began to turn to the technique of bad taste and massively recognizable objects, as a point of doubt about the assessment of values and division in art in a humorous or ironic manner.

The main characteristic feature of the direction is imitation, or copying, a fact of visual interest. Kitsch offers emotional satisfaction, the absence of associations, the futility of intellectual effort when viewing. Other qualities are excessive emotionality and sentimentality.

In the post-Soviet period in Belarusian art, kitsch is included in the sphere of professional art (museums and galleries). Artists create simplistic, stereotyped, decorative works with the expectation of commercial success.

In his works, Belarusian artist Sergei Grinevich combines pop art, socialist realism and anti-war sentiments. The artist rethinks the stereotypes and images of mass culture in an ironic or critical way. Often his work becomes the cause of scandals, they were repeatedly removed from exhibitions.

s in his art works with the interpretation of cultural symbols and eras, following figurativeness, seriality, repetition. Processing existing images, he creates his own, filling them with new original stories. In his works there is also an irony towards mass culture, stereotyped and banal thinking, as well as a rethinking of everyday things and everyday reality.

In general, contemporary art strives to blur the boundaries, the meaning of the term has changed. Researchers highlight the positive facts of the influence of kitsch on cultural and everyday life, pointing to the problems of modernity.