Interactive art is focused on interaction or involvement in the creative process of the viewer. The origin of the style took place in the seventies and was associated with the active growth of the role of technology and the desire of artists to blur the lines between life and art, as well as art and the public. It is important to note that the style was influenced by previous art movements and experiments with art and technology: Fluxus, happening, video art, performance.

The main tasks are communication with the public and changing the role of the observer to an active one. The reaction of the viewer guides the development, creates form and meaning for the work of art. Interactive art is not limited to technique and presentation, it can be used both as a physical object and digital, artists are open to different media: Internet communication, creating a three-dimensional system or sculpture that can be modified, sound or movement, and more. The author puts a different number of controlled elements into his work of art, how the audience chooses to use them.

Interactive art elements often use electronic sensors that detect motion, temperature, proximity, and other physical phenomena, so the piece and the audience can work together to create unique pieces.

There are several hallmarks of interactive art. Each experience of interaction with interactive art is subjective, which does not allow to come to a common interpretation or one opinion. Another important difference is that it does not attempt to depict reality. The artist is already in reality, including in the creative process and creating a two-way connection with the audience.

Belarusian artists using interactive art in their practice: Nadya Buka, Mitya Pislyak, Andrei Busel, Bazinato.